Recently, Diane L. Walsh was featured in AAM’s Growth Strategies Spring 2025 issue in the article “Growing Your Marketing Team of the Future: Skills, Specialization and Training Lead the Way,” revealing how successful accounting firms transform marketing teams through specialization pathways and AI integration. With increased investment in professional development and greater leadership support, marketing is evolving from a support function to a strategic driver. As firms navigate changing client expectations, the proper talent structure combining data analysis with strategic marketing has never been more essential for growth. Please read the full article here.
